Kung Fu Bear

Funny thing. I checked my traffic stats yesterday on http://www.shengchikungfu.com and for a couple days we've been recieving a great deal of traffic under the search term KUNG FU BEAR.
We do a little bit of SEO on the site but nothing for that term. We are #1 in google for the term due to some basic SEO.
so for some reason there is a spike in people searching on the term
Probably because of recent news that Charlie Kaufman is working on kung fu panda.

Charlie Kaufman, whose quirky films include "Eternal Sunshine of the Spotless Mind," "Adaptation" and "Being John Malkovitch"?

Who knows if will benefit us in any way but it's interesting to watch the traffic.

edit************************
Figured it out. Apparently this bear is hugely popular